Week 7

This week, I learned more about ads and Google Ads. I worked on improving my ad and started creating more ads. Google Ads is not a very intuitive program. If you are working with Google Ads, look on Google and Youtube for how to use it.

I learned several tips about writing ads this week. First, think like your customers. Write in a way that will engage them. Second, it is good to include action words, so your viewers know exactly what they can do next. Third, your ad should talk about what they will see when the click on it and not just send them to your home page. Fourth, make them somewhat personal and interesting.

Another thing I started learning about is Search Engine Optimization (SEO). Basically, you include keywords you put into Google Ads on specific pages of your website, so that when someone searches for those words, your webpage comes up high in the search results without you having to pay for an ad.

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