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Week 12

 This week, I learned about link building and more about Google Analytics. I am still working to understand link building, but I think I have a basic understanding. The more people talk about my website online, the more credit Google will give me. One way to get people talking about my website is by sharing links to my webpages on their blogs or social media or by me posting links along with comments on other blogs. I can also link images and infographics I put on my website. I still need to learn how to link images, but now I know that is something I need to do. One thing I learned about Google Analytics is that you have to really look at the question you want answered and really look at what Google Analytics is showing. I did an assignment this week and several of the questions could be interpreted in multiple ways, which made it difficult to know which column or place in Google Analytics to look at. Through this assignment, I also learned that collaboration and getting feedbac...
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Week 11

 This week, I learned about how to use social media to improve search engine optimization (SEO) and to boost my business in general. As far as SEO and social media, I learned that the more people talk about a business, the more credit Google gives them. One way to help us in using social media for SEO is to use hashtags that related to the content/products and ones that our target audience is searching for. Another thing to do is make sharing your content and website on social media an easy thing for your customers/readers to do, because it will hopefully generate a larger following. Using social media is a great way to boost SEO. To create a good plan for using social media to boost your business, there are several things I learned to do this week. First, create SMART goals. Second, identify your target audience and which social media platforms they use. Third, diversify your content; give your followers something to read, look at, watch, and/or listen to ( https://www.socialmed...
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Week 10

 This week, I learned about landing page optimization and search engine optimization (SEO). The important thing to remember about landing page optimization is to make sure your landing page is relevant to your ad and that it is easy for your customer to find what you promised in your ad. If you promise free shipping or a sale, make sure your landing page clearly shows those things, otherwise the person who clicked on your ad will probably leave. SEO refers to search engines using your content to match users to your site. I learned multiple things you can do to increase the rank of where your site appears when someone searches on a search engine. First, you can make sure that your content is valuable to your users. Second, you can make sure your users have a good experience on your website, including on mobile devices. If your website is confusing or is not appealing, then users will not spend much time there. Third, you can include keywords within your content in a natural way. Y...
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Week 9

 This week, I started running my Google Ads campaign. So far, I have not had any impressions on my ads or keywords. Hopefully, the changes I made from what I learned this week will improve my ads, and subsequently, the impressions they get. I learned about ROI or Return on Investment this week, which tells you how successful your ads are. To calculate your ROI, you take your revenue from your ads and listings and subtract your overall costs; then you take that number and divide it by your overall costs ( https://support.google.com/google-ads/answer/1722066?hl=en&topic=1713968&ctx=topic ). When you see that some of your ads are more successful than others, you might not want to stop the less successful ones, you may just want to spend less money on them. In addition to ROI, I learned about conversion tracking. Conversion tracking refers to tracking what you want customers to do on your website, such as purchase your products or sign up for your email newsletter. An easie...
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Week 8

  This week, I learned about Google Ads Quality Score and about how to set up Google Analytics. Google Quality Score is a score that can help you see how you can improve your ads. It looks at your expected clickthrough rate, ad relevance, and landing page experience from recent performance. The main thing you want to do to improve your Quality Score is to focus on improving user experience and a high Quality Score will follow. To connect your Google Ads account to Google Analytics, click “Admin” on the bottom left-hand corner of Google Analytics, click “Google Ads Linking,” then follow the steps to link your accounts. I discovered this week that Google Analytics updated their system about a month ago, so it is currently having some problems with connecting to websites, because those sites are used to working with the old codes from Google Analytics. One thing I did figure out to help with that problem is when creating a new Google Analytics account, make sure to create a GA4 an...
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Week 7

This week, I learned more about ads and Google Ads. I worked on improving my ad and started creating more ads. Google Ads is not a very intuitive program. If you are working with Google Ads, look on Google and Youtube for how to use it. I learned several tips about writing ads this week. First, think like your customers. Write in a way that will engage them. Second, it is good to include action words, so your viewers know exactly what they can do next. Third, your ad should talk about what they will see when the click on it and not just send them to your home page. Fourth, make them somewhat personal and interesting. Another thing I started learning about is Search Engine Optimization (SEO). Basically, you include keywords you put into Google Ads on specific pages of your website, so that when someone searches for those words, your webpage comes up high in the search results without you having to pay for an ad.
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Week 6

 This week, I learned more about Google Ads. I am still learning, but I think I have a good list of keywords for my business so far. I learned that keywords should generally be specific and descriptive of your product, service, or business. You can include some broader keywords, but they should not be too broad otherwise you will be paying for people to come to your website that do not want what you are selling. On the other hand, you do not want your keywords to be too specific or you will not get enough people seeing your ad. I thought that learning about negative keywords was interesting. A negative keyword is a word you do not want your ad to show up for. For example, if you are selling portrait paintings, you could put landscape as a negative keyword, since you do not sell landscapes. So, if someone searched for landscape paintings for sale, your ad would not show up. Another thing I learned this week is to make sure your website host subscription includes Google Ads credi...
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